Monday, January 11, 2016

Forrester/Odgers Berndtson Market Research Results: Most companies remain unprepared for digital transformation

CEOs entering 2016 convinced they can succeed by doubling down on what worked in the past may be reading from the wrong playbook.

According to the recently released Forrester/Odgers Berndtson study, "The State of Digital Business 2015," most companies remain unprepared for digital transformation" -- an absolute must for growth. Yet executives representing the diverse sectors examined in the study expect the majority of their sales to be digital by 2020. How will they get there?
If your transformation plan to capture a share of an expanding digital sales pie is not well underway, and you feel behind the eight ball, that may be for good reason - digital transformation leading to adopting a meaningful new business model or new technology can take years. And it demands operating along a new set of best practices.

Read more of this penetrating analysis of our research by Amy Radin in The Huffington Post here: "What is your 2016 Playbook for Growth?"

Thank you to all of you who participated in the research survey. If you would like a copy please send me an email and I will send you the summary.

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