When I was in the
United States in February, everyone was full of gloom about China. The US press
paints a dire picture of China's growth slowdown, pointing to China's
"unbalanced economy," over-dependency on government spending on
infrastructure, a "housing bubble" and evidence of irresponsible
borrowing by China's local and provincial governments.
From here on the
ground, things look pretty normal. China
is still expected to grow at about 7.4% this year which still
makes it one of the most dynamic economies around. That growth rate feels solid
for the foreseeable future because it is supported by strong growth in consumer
spending (in the 11% - 12% range even with Xi Jinping's crackdown on
entertainment spending). The Chinese economy is in transition. The
private sector is becoming increasingly important driver of investment.(1) While this trend creates
some volatility, it doesn't mean the economy is about to plummet.
In fact a few MNC business heads tell me their sales are still growing at double digits.
With all the pressure on revenue growth, we are filling many positions at MNCs for Sales and Marketing leaders
or for General Managers
with significant commercial experience. We expect to see this
trend continue. In fact we believe these skills will be in even more demand
because MNCs are finding that it is getting harder to sell in China. Chinese
companies are getting more competitive and customers are getting smarter.
In order to keep
one step ahead of the local competition and maintain profit margins, MNCs will
find it increasingly important to innovate. We are filling more roles for Research and Development leaders
in China who can understand the Chinese customer and design products to attract
them.
We also see an
increase in hiring for senior Government
Affairs executives. When GSK's senior executives wound up in
jail accused of bribery last summer, Western businesses woke up to the reality
of increased Chinese government scrutiny. New consciousness about compliance
extends beyond Government Affairs to the Risk
Management, Legal and Compliance and Quality departments which
are also looking for good leaders.
The economic
slowdown is bringing some good
news to employers. In the past, it was not unheard of for
employees to ask for 30% compensation increases to change companies. This has
come down in the last two years to the 12 - 15% range. In 2013 and 2014,
companies like HSBC, IBM, Merck and Google/Motorola announced China layoffs.
While these lay-offs are not usually at the executive level, employee retention rates should
improve as the job market cools off.
(1) My two favorite China economists agree on
this: Stephen Green at Standard Charter Bank and Andy Rothman at CLSA
Consulting.
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