Reverse of the Brain Drain. Partly as a result of the Global Financial Crisis and partly due to economic liberalization and opening up, the relative attractiveness of India as a place to live and work has increased for individuals who may have left their home country long ago. “The number of people who are interested in coming back to India is increasing not by the day, but by the minute.” Vikram says. While this is potentially a great source of experienced management skill for MNCs, there are a few pitfalls. Reverse Brain Drainers may not always adjust easily to returning home after many years away. They may have unreasonably high compensation expectations. Also their businesses may be starting up or very small. To lead them may require extreme resourcefulness, in-depth market knowledge or other specialized talents. Not every returnee is ready for this. Hiring companies may want to consider a greener but savvier local hire over a returnee.
“Think regionally and act locally.”: Companies that come to India thinking that they can use their home template to achieve success find quickly that the home template does not work in India. “India is 25 different countries. We should be a separate continent,” says Vikram. By being sensitive to the array of nationalities and regional differences, companies will be more likely to succeed. “We have a central government and local governments with a strong dual taxation situation. On top of this you have to deal with the local social issues. Companies who take the time to understand all this will be much more successful. When you introduce your products, if you can give the same level of value and service in every market, you will get it right. If you are a company focused on short term results, India is a market that will test you.“
DHR International has three offices in India: New Delhi, Mumbai and Bangalore as well as 8 other offices throughout Asia. For more information about our services and capabilities in India, please contact me.